4 stories
7,000,000 Pepsi Points
Brands & Business
A mid-1990s Pepsi commercial put a fighter jet in its prize catalog for 7 million points, and Pepsi sold extra points for a dime. One customer did the math, mailed a check, and ended up in federal court.
$60.4 million
Brands & Business
In 1992, Hoover's European arm offered two free return flights to anyone who spent £100 on its products. The tickets were worth far more than the vacuum cleaners, and customers did the math.
$12
Brands & Business
The most famous address on the internet showed up as available in Google's own domain store, and the checkout went through. What happened next shows the gap between what a domain costs and what it is worth, and how Google pays people who find its mistakes.
$245,300
Brands & Business
The 2017 festival collapsed before a single act played. Eight years later, its name alone drew 175 bids on eBay and sold for $245,300.
